Industry Consolidation Fuels Uncertainty, Change
July 9, 2021
The recently announced consolidation of MacDermid Enthone and Coventya is creating a tremendous amount of speculation and discussion in the industry.
We all know that competition is healthy. It drives awareness, quality, innovation, increases efficiency, and enhances customer service. For the industry, this major consolidation takes away a bit of those factors. Both companies have different strengths, different cultures, different operational approaches, and it will take time to assimilate one into the other and emerge as one. Changes will no doubt come about as a result.
While this transition occurs, Columbia Chemical remains dedicated to serving the needs of our customers, our plating partners, both global and domestic, and valued OEM and Tier suppliers.
We know those impacted by this consolidation are being told “nothing will change”, however, there are three key foundations we know to be true at Columbia Chemical and these values resonate with our existing and new customers and partners:
- Service and Support Matter. As this industry consolidation occurs, customers aware of the differences in service and support between the two companies are generating a surge of interest in learning more about Columbia Chemical’s Finisher’s Advantage® program, our dedicated technical account service, and support and our rapid analytical reporting. Coupled with superior Zinc, Zinc-Alloy, and decorative plating processes, and our industry-leading trivalent passivates; this change in the marketplace is providing even more customers with the chance to discover the Columbia Difference.
- Choice Matters. There is solid reasoning behind the phrase “don’t put all your eggs in one basket.” Customers need choice and OEMs and Tier suppliers are no exception. This consolidation eliminates a choice for the OEM and Tier suppliers in terms of alternative chemistry suppliers. Columbia Chemical has qualified and received formal approval on numerous global specifications. Our OEM experts are actively involved in AIAG and ASTM and remain on the cutting edge of industry regulations to consistently maintain and grow this list. We are proud to offer a valuable choice for OEMs and Tier suppliers to meet their chemistry specification needs.
- Relationships Matter. It is one thing to provide quality and value in the products offered, however, we believe the key difference is in the people and the level of service delivered. Columbia Chemical is proud to be 100% employee-owned and supported by a culture that allows our employees to easily connect what they are doing to the value provided to our customers every day. Our customers recognize a genuine level of care and commitment from our team because your success is our success.
We understand the uncertainty that exists with this industry consolidation. We are here to continue to support our valuable customers, global partners, and OEM and Tier Suppliers; we welcome the opportunity to help transition those impacted by this major change to find steadier ground built on the foundational values mentioned above. Choose Columbia Chemical. Contact us to explore your options today.