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Mark Schario, Chief Technology Officer at Columbia Chemical, discusses disruptive change: EVs and finishing opportunities. #asktheexpert
Products Finishing
Expert Clinic/Plating
Mark Schario, Chief Technology Officer ~ Columbia Chemical
Q: We keep hearing about the changeover to electric vehicles and, as an applicator, we are looking for expansion opportunities but wonder about the reality of electric vehicles and what we can expect in terms of changes or automotive demand for future finishes?
A: Valid questions. As recently as five years ago, there continued to be doubt about the viability and growth of the electric vehicle (EV) market. Many people said it wasn’t realistic, it’s too far off, the supporting infrastructure is nonexistent, the focus is not there, etc., but now, that is all changing. You can see it in everything from advertisements to automotive initiatives and investments — the roadmap to EVs is firmly in place. And it will happen faster than we think.
One of the most relevant examples of this type of disruptive technology happened in the early 1900s (see photo example). On a bright Easter morning in 1900, you could only spot one lone automobile amongst 50 horse-drawn vehicles on a busy New York Street. Just 13 short years later, on the same street, in the same town, there was only one single horse-drawn vehicle to be found amongst all the automobiles. Disruptive change had happened.
And it will happen again with EVs. It will not happen as a limited or small segment commitment either. Recent studies have shown OEMs are launching EVs into the high-profit margin segments of their SUVs, crossover vehicles and pickup trucks. There are a total of 87 new EV launches planned for North America between now and 2028. And 1.2% of these launches are coming from brand new EV startups (Rivian, Lucid and Amazon/Zoox, etc.) who are joining the existing field of OEMs committed to this evolution in automotive technology.
From a surface finishing supply standpoint, there are often two concerns related to EVs: 1) Will steel consumption drop and 2) Will there be less fasteners on EVs? Let’s look first at steel consumption.
It is true that automotive manufacturers are looking at alternatives for lighter weight materials such as aluminum, aluminum alloy, magnesium and carbon fiber. Joining these different substrates together will lead to new challenges in coatings, especially associated with fasteners. A fastener connected to a piece of steel with a coating has a different galvanic reaction than a fastener connected to a piece of aluminum or other possible substrates. These differences impact corrosion resistance, conductivity, and raise concerns with electrical components. Further work is being done to evaluate fastener coating conductivity and determine what deposits interact best when mated with various substrates.
There is currently strong interest from the automotive manufacturers in tin-zinc, zinc-nickel, and tin coatings. There will be more part number callouts, specifically related to fasteners and bus bars in automotive vehicles.
Overall, the zinc-nickel market has expanded more than 4x in the last five years, due in part to the lengthening of automotive warranties and demand for enhanced corrosion protection. Alkaline zinc nickel currently represents the majority of the market, approximately 85%. However, acid zinc-nickel is quickly growing in popularity due to its superior activation capabilities and the ability to plate larger quantities of parts quickly and efficiently, particularly those with difficult substrates, such as brake castings and fasteners.
As a recap, the roadmap is in place and the electrification of vehicles is here to stay. The necessary substrate changes, conductivity concerns and demand for enhanced corrosion protection inherent in EVs will provide growth opportunities for applicators in areas such as tin-zinc, zinc-nickel and tin to meet the evolving needs of automakers.
This article was published in the August 2022 issue of Products Finishing magazine.